I really prefer adidas for shoes and hummel for clothing, I agree that some stuff with bad quality is overpriced, but when I know something is good I would rather give for it 100€ and for example that shoes will last for 2 years, especially for football, even tho mine can't last so long, max 1-1/2 year due to constant use, back to the point I would rather give 100€ for that, than to buy something for 30€ and it will break within 2 Months, and if I buy the same again and again and again it will actually cost me more than those good ones which I buy like every second year